Urcela

Client
Tim Olajutemo
Date
March 14, 2025
Author
Tim Olajutemo
Project URL
https://urcela.com/

Client Overview

Urcela is a web design and digital marketing agency specializing in helping medical laboratories establish a strong online presence. With a focus on increasing visibility, driving patient engagement, and boosting revenue through strategic marketing solutions, Urcela aims to transform how healthcare providers connect with their audience.

Project Objectives

As a newly launched agency, Urcela needed a website that not only showcased its expertise but also served as a lead-generation tool. The key services included:

1. Challenges

The agency needed to differentiate itself in a competitive digital marketing space.
The website had to balance aesthetics with functionality to appeal to potential clients.
SEO and content strategy were critical for visibility and long-term success.
A scalable structure was required to support future expansion.

2. Our Approach

To build a high-performing website, we followed a strategic development process:

Brand-Centric Website Design

Developed a sleek, modern layout that reflects Urcela’s expertise in web design.
Implemented clear navigation and a structured content flow for a seamless user experience.
Integrated a portfolio section to highlight case studies and successful projects.

SEO & Content Strategy

Conducted keyword research to optimize content for search engines.
Implemented SEO best practices, including meta tags, structured data, and fast-loading pages.
Developed engaging, educational content tailored to medical laboratories and healthcare professionals.

Lead Generation & Conversion Optimization

Integrated high-converting contact forms and clear CTAs across the website.
Designed a compelling services page that effectively communicates Urcela’s offerings.
Set up an automated email response system to nurture leads.

Performance & Security Enhancements

Optimized page speed with caching and image compression.
Implemented SSL encryption for secure browsing.
Ensured mobile responsiveness for optimal viewing across all devices.

3. Results & Impact

Increased brand credibility, leading to higher engagement from prospective clients.
Improved website traffic with early SEO gains and a structured content plan.
Higher lead conversion rate, thanks to well-placed CTAs and streamlined navigation.
Scalability for growth, ensuring the website can evolve with Urcela’s expanding services.

2 weeks

Discovery

Website Inspiration
Website Intention
Competitor analysis
User Journey and Flow
Project Requirement Document

Get Free Discovery Call

Let's Chat

2 weeks

Visual Design

Mood board Design
Brand Guideline
Website Wireframe
Framework Design
Creatives Approval

Get Free Website Audit

Let's Chat

2 weeks

Development

Styling Setup
Component Development
Pages Development
SEO Analysis
Launch

Get Free Discovery Call

Let's Chat

Colby Clarke

CTO, RegTech Africa

Maids table how learn drift but purse stand yet set. Music me house could among oh as their. Piqued our sister shy nature almost his wicket. Hand dear so we hour to. He be hastily offence we be hastily offence effects he service. Sympathize it projection ye insipidity celebrated my pianoforte indulgence.